Thursday, October 13, 2011

For Richer or.....

It seems that the wedding vows are being taken a little to literally. In ABC's article Can't Buy Love studies show that marriages are falling apart due to materialism between couples. Jason Carroll, a BYU professor of family life in Provo, Utah reported that "materialism was also linked to less effective communication, higher levels of negative conflict, lower relationship satisfaction, and less marriage stability" and Susan Heitler, a Denver-based clinical psychologist discovered that "people who are materialistic tend to be narcissistic and concerned with impressing people. They have a tendency to be anxious, depressed, have relatively poor relationship skills and have low self-esteem. These qualities in turn can cause marital problems." It's so sad to think that the materialism of society affects the happiness of couples. They as individuals might have different material wants and demands that would have an impact on their happiness as a couple. We learned about the income effect and how a change in income leads to a change in consumption. Shared incomes in a marriage are being jeopordized by the materialism and demands that one of the spouses has. Shopaholics do exist, I watched a 'True Life' on it, and the people who are addicted to shopping burn through their partners income like it was Monopoly money. The need to find happiness in goods is replacing happiness in marriage. Consumers seek to maximize happiness and everyone has a right to do that but the material world shouldn't be a third wheel in a relationship.

3 comments:

Brooke Bode said...

Larson, I think that the relationship with materialism is really terrifying in the way that people are so attatched to their things that they forget about what is most important to them. After watching TV shows like "Bridezilla" I always wonder what the groom sees in his bride as she is storming around demanding crazy things. The "Bridezillas" want everything to be perfect for their wedding no matter the cost and that is insane. I am sure that this weird relationship with things can cause a bump in the road in teh future for the couple.

Eric M said...

Larson, I find this quite interesting and sad at the same time. Consumers will always try to find utility, or happiness. However, once one "need" is satisfied, wants are focused on new products very quickly. In many cases, these new desires become grander and more expensive, with the old or secondary model no longer adequate. For example, will someone ever replace a good they have with anything below their current standard? I argue that this is probably not the case. This also drives companies to innovate and create newer, more advanced products at more competitive prices, driving the economy and technology forward. This fuels the consumer to feel the need to always be concerned with new material things, which can lead to tension in relationships, of course. Reckless spending and poor investments seem to be on the rise these days. Do you think that the replacement of physical paper money with credit cards has allowed consumers to adapt this behavior?

Larson McQuary said...

Brooke- I totally agree with the whole "Bridezilla" thing. I'm not sure spending tons of money and acting like a psychopath is the most attractive thing a bride can do. Materialism definitely puts people in a new light.

Eric- I think that credit cards have allowed consumers to spend money more recklessly and that having the ability to simply swipe a card and walk out of the store with a good makes spending money a lot easier than counting out bills and paying in cash. Credit card use leads to numerous problems th at can affect relationships i.e. credit card debt... but with the option to pay and go, not many people are going to want to resort to cash.