A few years back, Apple products were some of the more expensive goods in the market. Prices were high, yet the technology was so advanced that it kept consumers coming back for more. Soon enough, Apple competitors, such as Verizon, Samsung, and T-Mobile, started producing smart phones similar to the Iphone, enabling you to skip the long lines for Mac products. As soon as Apple began to be regarded as ‘overpriced’, the former Apple Co-Founder, Steve Jobs, started sketching new strategies. The company started to lower their prices to where there really isn’t much competition anymore. Sure, you can always find cheaper alternatives, but nothing as great as Apple. From the iPad, iPhone, and iPods, “the aggressive pricing, analysts say, reflects Apple’s ability to use its growing manufacturing scale to push down costs for the crucial parts that make up its devices.” For many reasons, this was a great move on their part. The new iPhone 4s came out only a few days ago, and already sold more than four million over the debuting weekend. That just goes to show how superior Apple has become in today’s world of technology. Is there really much else to argue?