When Google TV launched in October 2010, all signs pointed toward success. But, lack of user and cooperation from major TV companies caused the previous signs to be meaningless. Other turnoffs included a poor operation system that was too confusing for users. Recently though, Google has announced that Android is updating the software for Google TV. The upgrade is planning on making the user interface much simpler and making it easier to scroll through the available shows. By employing android to perfect this update, Google is hoping to shift the demand of Google TV outward. They are hoping to raise the equilibrium price to a level similar to what was originally predicted after Google TV’s launch in 2010. Another reason for Google’s attempt to shift the demand of Google TV is to try to make it a more desirable substitute than its competitors. Right now Companies like Netflix, Apple TV, and Amazon instant video have become greater demanded substitutes for Google TV. This software update may be the increase in “curb appeal” that will bring upon Google’s command of the TV streaming market.